Things Do Not Change Themselves.

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דף הבית » Our Professional Team

Our Professional Team

We believe that human capital is pivotal to the success of any venture. That is why we make sure that our professional team includes experts of the highest caliber.
Working alongside the founding directors are partners who joined Yissum Strategies’ senior team after acquiring substantial experience in the field of management, as well as a team of young and talented recruits. All of the consultants at Yissum Strategies underwent a rigorous selection and vetting process, to ensure a high level of professionalism, expertise and personal integrity. Together we have the skills to identify problem areas and find creative –yet pragmatic—solutions that deliver long-term, sustainable results.

Partners and Senior Consultants

Zvi Goldberg – Founder and Co-CEO

Zvi has more than 25 years of experience as a consultant to Israeli and international firms, providing them with key insights on business and marketing strategies. Prior to the establishment of Yissum Strategies, he was the owner of several companies that offered marketing and branding services. Zvi specializes in leading large firms through the implementation of strategic processes for improving business outcomes, by increasing market share, developing new products and services, redefining the company’s competitive strategy, and through mergers and acquisitions. His wealth of experience includes consulting to companies in the fields of banking, insurance, media, credit cards, investments, industry, and management services.
Zvi is especially qualified in developing customer-value-optimization models for the private and business sectors. Leumi Cal, Discount, Harel, Coface, BDI, CTS, Hot, Diesenhaus, Gulliver, Paz, Globes, BDO, Storenext, and Hadera Paper are among his many satisfied customers.
טרם הצטרפותו ליישום, צבי היה בעלים של מספר חברות בתחום השירותים לענפי השיווק והתדמית.

Gil Paul – Founder and Co-CEO

For over 25 years, Gil has been providing consultation services to leading Israeli and international corporations. His particular expertise is in formulating and operationalizing winning business and marketing strategies, and developing business models and automated management tools.
He has helped many of Israel’s leading corporations increase not only the companies’ revenues, but also their overall value. He specializes in long-term strategies and oversees the opening of new markets and the implementation of newly formulated competitive strategies.
His prolific experience encompasses business development in the fields of banking, insurance, manufacturing, commerce, healthcare, tourism, telecommunications and media, infrastructure development, and consumer goods. Among the many companies that have had the privilege of working with Gil are Cal International, Isracard, Bank Igud, Bituach Yashir, the Jerusalem Light- Rail Line, HOP Children’s Entertainment Group, CTS Group, Travelist, Mishan, Israel Post, Haaretz, Yediot Magazines, Paz, Pazkar, and D&B Israel.
Gil is a graduate of the Hebrew University of Jerusalem with a dual degree in Business Administration and Geography.
בעל BA במנהל עסקים וגיאוגרפיה מהאוניברסיטה העברית.

Thierry Genansia – Partner

Thierry joined the team at Yissum in 1999, after developing a career at the Bank of Israel.
His expertise is in strategy, business, and marketing consulting for organizations in the finance, industry, telecommunications, and media sectors. He has successfully led projects establishing breakthrough, strategic and business processes in large-scale organizations, with an emphasis on the formulation and implementation of long-term strategies and competitive strategies, business and product development, sales and distribution lines, pricing policies, and customer management systems.
The following organizations are only a partial list of Thierry’s satisfied clients: Klalit Mushlam, The Phoenix, Bituach Yashir, Dikla, Menorah Mivtachim, Discount Bank, Mizrachi Bank, Cellcom, Hot, Isracard, Gulliver, D&B Israel, and Strauss Group Water Products.
Thierry holds a Bachelor’s degree from the Hebrew University and a Master’s degree in Business Administration and Economics from Tel Aviv University.
בעל BA מהאוניברסיטה העברית וMBA בכלכלה ומנהל עסקים מאוניברסיטת ת”א

Naama Mor – Partner

Naama Mor is a Naama Mor is a partner at Yissum Strategies, with expertise in growth strategy, operational efficiency, and leading transformation processes in large organizations. She guides deep organizational work, including the development of new growth engines, the design of advanced operating models, the optimization of workflows, and the integration of AI-based tools to strengthen operational excellence. Over the years, Naama has led complex strategic initiatives in Israel and abroad, creating frameworks and methodologies that enable organizations to act with clarity, discipline, and measurable impact.

She brings managerial experience as Head of Training Operations and as a project manager at a major science museum, alongside strategic support for startups and innovation-driven teams. In 2024, she coached Israel’s national strategy team at Ben-Gurion University in a leading international case-study competition. Naama holds an International MBA in Startup & Innovation Management, graduated with honors, and a Bachelor’s degree in Brain Sciences from Ben-Gurion University.

Yonatan Bers – Project Manager

Yonatan holds a Bachelor’s degree in Business Administration and Communications, with a specialization in Marketing and Public Relations, from Tel Aviv University.

Since 2021, he has advised executive teams and senior managers across leading organizations in the Israeli market, shaping strategies, designing advanced organizational models, creating new growth engines, and leading large-scale transformation initiatives.

Yonatan brings extensive experience in building strategic frameworks, distilling complex challenges, and formulating clear strategic directions that enable organizations to act with confidence and clarity.
His professional approach is grounded in creating focus, sharpening managerial energy, and helping smart people make precise, fast decisions that translate into measurable impact on the ground.

Shahar Okert – Project Manager

Shahar is a consultant and project leader specializing in strategy implementation. She holds a BA in Business Administration and East Asian Studies, and an MBA with a specialization in Strategy and Finance from the Hebrew University. Throughout her work, she has led and supported key strategic initiatives focused on efficiency, growth, and the improvement of business and operational processes across organizations in the Finance, Telecom, and Healthcare sectors. Her experience also includes guiding and implementing multidisciplinary projects involving digital solutions, systems architecture, customer management, and the development of customer service and retention practices.

Shahar combines analytical and business-oriented thinking with a practical, execution-driven approach. She helps organizations translate strategic goals into actionable steps by developing tailored work methodologies and closely accompanying implementation processes. Working collaboratively with leadership teams and operational staff, she drives practical solutions and supports changes that deliver meaningful and lasting impact.